We all know that your website is your company's reflection online. It is the first impression of a potential customer. What can we say about how your company works if your website loads slowly or hardly operate? For your business to succeed, you must have an eye-catching layout and pay attention to the website's functionality.
If visitors don't see new content about the products and the services you offer, they won't be satisfied, while the website would be useless if clients won't find what they are looking for.
Think it this way. You have your shop; you maintain or clean it to attract new clients. And your website should be considered as a property, a form to meet your new clients.
Although the list is pretty long since there are different industries, here are some of our favourite essential tips for website maintenance that we think every business should know.
A quick clarification: these kinds of tips are not about the content, SEO or marketing. The information we are talking about has included web maintenance, which belongs to the web development industry.
1. Check Website Loading SpeedOne of the most critical elements for any website ranking is website speed. Most businesses don't find it very important, but according to website user experience, 52 per cent of the users will not stay on a website if it takes longer than 3 seconds to load. Hence, you always need to test the speed of your website before you start. Also, make sure that the website looks good on all your platforms (mobile, desktop, tablet), and if you want a broader audience, don't forget to check the speed in other regions as well.
2. Update the WebsiteIf you are using a CMS such as WordPress, you have to update the latest version of plugins, themes, WordPress files. A plugin gives the browser additional functionality, but when superfluous, it can affect the website's security. If there is any plugin that you haven't used in a long time (don't fall for 'plugins will update automatically), you probably should delete them. It doesn't matter how secure your website is; cyber attackers can decay it. If there are any new updates, make sure you wait a few days, so developers identify them. Don't forget to back up before you download any plugins, in case that if anything goes wrong, your website will be restored to the way it was before. Checking for pending plugin updates should become a habit if you want your website to work correctly.
3. Backup Your WebsiteThink about how you work on something all day, and if there is a problem with your computer, all of your work would be gone... unless you have backed it up, then you will save yourself a lot of troubles and time. The backup will make sure to keep all of your information and data secure if anything happens. No matter what kind of security tools you are using for your website, as long as you are online, you are never 100% safe, and this is why you have to invest in a backup system. Save your work!
4. CTA (Call to Actions)Make sure that you test all your call to actions buttons. Moreover, if you have an e-commerce business, make sure you check your payment method mainly after updates. Payments that won't work will irritate the clients.
5. Review Contact InformationIt is shocking how many websites don't have their contact data published on their websites. A lot of them don't even provide the necessary information, including:
- Phone number
- E-mail address