I can see why you're excited about leveraging the power of Google My Business to bring in more customers: it is free, easy to set up and monitor, and is an excellent way for consumers to find your business online. And of course, ranking higher on the Google Maps search results page will result in even more customers visiting your store location.
Google Maps is a powerful tool for local search because it allows your business to rank on the first page of Google and drive quality traffic to your website from an organic and local source. But with many companies having a Google My Business page, ranking on the top results is challenging.
In this article, we will share with you some quick tips from our in-house SEO team on how to improve your Google Map Rankings, especially for businesses in Florida. There are plenty of SEO factors that you could implement today to rank higher on Google Maps, but we want to focus on a few specific points that you may implement today.
1. Keep the Information Updated
Make sure that all your information is correct. If you have set up your Google My Business profile, make sure that you have already specified:
- Your Business Name
- Your Business Address
- Phone Number
- Your Website URL
- Update Opening Hours
- Upload your company logo
- Upload Photos of your location
- Use Categories
2.NAP (Number, Address, Phone)
I'm sure you have heard of NAP, also knows as Name, Address and Phone number. Having a consistent NAP across all your online properties is probably the single most important thing you can do to give credibility to your business. The more complete your NAP is, the more search engines will display your location accurately.
Tip: Make sure your business has a consistent NAP across all online properties like Google, Bing and Yelp.
3. Publish Posts On Your Google My Business Page
If you are the owner of a local business and have created a Google My Business (GMB) page for your business, it's likely that you are already aware of some of the benefits of having one. One of the key uses is to publish content. The trick is figuring out what kind of content will help you to rank in the search engines. Publish useful content for your customers, such as blog posts, the latest news around your business or any offers that you may have.
4. Optimize Your Website Homepage
Now that you have optimized your Google My Business Profile, it is time to optimize your business website.
- The first thing that you need to consider is to use the same "NAP" that you have used in your other online properties such as Google My Business, Bing and Yelp.
- Use the location you want to rank in the H1 Tag or Title tag.
- Mention the location you operate in your website content.
- Make the website User-friendly and easy to navigate.
5. Create Backlinks and Local Citations
Citations for Google My Business are among the most important factors used by the algorithm to determine the level of authority of any given URL. It is a mention of your business on some other website's pages. This might be a review, a press release or some other content that mentions your company name, address and phone number.A citation serves as a cornerstone of your local SEO strategy. It is one of the most important factors used by the Google algorithm to understand the level of local authority (and relevance) for a certain URL.
Make sure to build high-quality links and citation to your website from relevant sources. Links and citation will help your website rank higher and beat your local competition. We strongly suggest to do them manually and naturally.
If you implement the steps that we have suggested in this article, you will see a drastic improvement in your local SEO presence. Getting ranked higher on search results will bring more traffic and potential clients to your business.